MIAMI MARKET INTELLIGENCE · OCTOBER 2026

How Miami brokerages and developers actually win buyers and sellers

A 67-page report on 70 Miami-Dade businesses: 30 brokerages and agent teams, 25 developers and new-development brands, and 15 international and investment sales firms. 2,090 active Meta ads, 58 websites and 29 Google searches in English, Spanish and Portuguese, with each group measured separately.

You get who advertises and who is silent, how price, deposits and short-term rental rules are presented, how branded residences compare with the rest, who sells Miami to Latin American buyers, who owns Google, 16 teardowns and the tests worth running next.

What the data shows

Three groups, three different ways of winning demand

7 of the 30 Miami-Dade brokerages in the frame had no active Meta ad on 14 October 2026, and Related, Terra, PMG and Fortune ran none under their own names. 48% of developer buyer creatives state a price, but none states the deposit schedule; 82% of international-firm creatives are written in Spanish or Portuguese.

Averaging these groups together would describe none of them, so every chart in the report shows brokerages, developers and international firms side by side. Branded residences and luxury are coded on every ad, so they can be compared within each group.

Who is competingEvery active ad of 70 fixed businesses, the brokerages and developers with no Meta presence, and what job each group’s ads are doing.
Price, deposits, rental rulesFrom-prices, deposit structures, short-term rental promises and incentives, counted by group.
Branded vs unbrandedHow Cipriani, Bentley, Pagani, Nobu and FENDI Casa projects advertise compared with unbranded towers, and luxury vs the broader market.
International buyersWho sells Miami in Spanish and Portuguese, to which countries, and with what dollar-asset pitch.
Google, websites and proofWho owns 29 Miami property searches, homepage first screens, price on project pages and where the proof sits.
16 teardowns and a playbookReal ads from Lennar, JEM, Cipriani Residences, Bentley Residences, Pagani Residences, Blackbook Properties, David Siddons Group, BAI Capital and more, with what we would change, plus tests and a checklist.
Questions this report answers

The Miami market context you would otherwise research yourself

Built from the Meta Ad Library, company websites, Google results and MIAMI REALTORS data, with every number traceable to a coded ad, page or source.

Which Miami brokerages and developers advertise on Meta, and which do not?
How often do developers print a price, a deposit schedule or a delivery date?
Do branded residences advertise differently from unbranded towers?
Who sells Miami to buyers in Brazil, Argentina, Colombia and Mexico, and how?
Where do the ads send people: instant form, chat, project page or website?
Who ranks on Google for Miami condo and pre-construction searches?
Which messages are overused and where is the white space?
Research methodology

Only what can be supported by public evidence

Seventy Miami-Dade businesses were fixed before any ad was counted, each in one group only. Every active Meta ad of their Facebook pages was collected on 14 October 2026 and coded against a published codebook; websites were read page by page; Google results come from one Miami crawl of 29 searches. Market context comes from MIAMI REALTORS.

An active ad shows what a business chose to say, not whether it works. The report never claims spend, cost per lead or sales.

Visible ad evidenceCopy, price, deposit terms, rental rule, branded and luxury signals, call to action, destination, language and start date of 502 Miami creatives.
Websites and Google58 websites coded for first screen, valuation offers, price and proof; 29 Miami searches for organic and map results.
Analyst interpretationClearly labelled as our analysis and kept separate from counted facts.
Miami market intelligence

The number nobody prints is the opportunity

Most Miami ads in our frame leave out the deposit, the delivery date or a checkable proof. The report shows, group by group, which numbers competitors leave out and where a business that prints them would stand alone.

Brokerages, developers and international firms, measured separately, with 16 teardowns and a playbook.