How Marbella property is advertised on Meta
Audit · 30 September 2026 · 430 active ads from 54 advertisers, with 206 buyer creatives coded for price, buyer filter, reason to buy and language. Open dataset and codebook.
Read the audit →
Research archive
What a buyer can verify on a Dubai property offer page
Evidence review · 21 September 2026 · nine first-party offer pages from seven developers and brokerages. Starting prices, unit prices, payment terms, forms and ad permits. The original ad clicks have not been verified yet.
How RealAdBook research works
Each study starts with a narrow question that real estate marketers actually face, such as what a buyer can verify on a property offer page before contacting an agent. The sample, the collection date and the method are published with the findings, so anyone can check or repeat the work.
Studies describe what was observed, not what it proves about the whole market. Limits and corrections are listed inside each report, and datasets are released under CC BY 4.0 where the sources allow it.
Research is kept separate from the paid products. Market Intelligence reports analyse individual competitors, the Playbook explains how to run campaigns, and case studies describe single client accounts rather than market benchmarks.